Stop managing
chaos. Start running
your dealership.
Trusted by 200+ independent dealers across North America
One system. Every department. Finally.
Legacy DMS tools bolt departments together with duct tape. Pitlane was built from the ground up as a unified platform — data flows freely between sales, service, and parts so nothing falls through the cracks.
Close deals faster — without chasing leads across five tabs.
Every lead, call, and test drive in one timeline. Pitlane tracks the full customer journey from inquiry to signed deal, automatically logging every touchpoint so your team never drops the ball. Built-in deal desking shows gross profit in real time.
- Unified lead inbox — email, phone, web, walk-in
- Live deal desk with F&I gross visibility
- Automated follow-up sequences that don't feel robotic
- Trade-in valuations pulled from Black Book & Manheim
Your shop runs on trust. Your software should too.
Dispatch, inspect, and invoice service work from a single screen. Technicians get clear job cards, advisors get real-time bay status, and customers get professional multipoint inspection reports — no paper, no lost ROs.
- Digital repair orders with photo/video documentation
- Drag-and-drop dispatch board with technician hours
- Customer-facing inspection reports via SMS link
- OEM warranty claim tracking built in
Stop leaving money on the shelf. Or worse — turning customers away.
Pitlane tracks every part from PO to sale, flags slow-movers, and triggers reorders automatically. Your parts manager spends less time counting bins and more time selling. Integrated with major parts distributors for one-click sourcing.
- Bin-level inventory with barcode scanning
- Automatic reorder points with supplier integration
- Core tracking and return management
- Lost sales logging to optimize your stocking mix
Built for the people who actually use it.
Not the ones who sign the contract.
CDK, Reynolds, and DealerSocket are designed to win procurement bids. Pitlane is designed to win back your Monday mornings. Here is exactly what that means.
| Feature | Pitlane | Legacy DMS |
|---|---|---|
| Transparent, flat monthly pricing | ||
| Modern web-based UI (no thick client) | ||
| Same-day onboarding for new users | ||
| AI-powered deal suggestions | ||
| No long-term contracts or exit fees | ||
| Built-in texting & email to customers | ||
| Real-time gross visibility for every deal | ||
| Multi-rooftop support | ||
| DMS + CRM + Parts in one login | ||
| Free data migration from your old DMS |
We cut our monthly software costs in half. The onboarding took a Friday afternoon, not six weeks.
My service advisors actually like using it. That has never happened with any DMS I have run.
No sales rep. No implementation consultant billing $250 an hour. Just software that works.
Simple pricing. No surprises. No locked-in contracts.
We do not charge per module, per user above an arbitrary cap, or for support. What you see is what you pay.
Starter
Everything a single-point store needs to ditch the spreadsheets and run clean.
- Up to 3 users
- Sales CRM & deal desking
- Service RO management
- Parts inventory (up to 2,000 SKUs)
- Customer texting & email
- Standard reporting
- Email support
Professional
The full Pitlane platform for growing independent dealers who need more power and more users.
- Up to 12 users
- Everything in Starter
- AI deal coaching & gross alerts
- Advanced F&I reporting
- Unlimited parts inventory
- Multi-source lead integration
- Warranty claim tracking
- Priority phone & chat support
- Free data migration
Group
For dealer groups running 2–10 rooftops who need consolidated reporting and group-level controls.
- Unlimited users
- Everything in Professional
- Multi-rooftop dashboard
- Group-level analytics
- Consolidated accounting exports
- Custom integrations
- Dedicated account manager
- SLA-backed uptime guarantee
All plans include a 30-day free trial. No credit card required to start. · Cancel or export your data anytime. · Free migration from any major DMS.
Your operation deserves software
built in this decade.
30 days free. No credit card. No consultant required. Just log in, import your data, and run your store the way it was meant to be run.